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About

Visual craft, guided by insight and empathy

About Linnet_edited.jpg
Design Experience Strategy

I'm Linnet, a senior visual designer based in the Utrecht region. I have over 15 years of experience creating communication, stories, products, and design tools that connect people, purpose, and business goals.

 

My work sits at the intersection of visual craft, human experience, and meaningful impact. I use design to clarify strategy, structure information, and translate complexity into purposeful, usable outcomes.

My practice has evolved from hands-on visual design into a more strategic role across brand, experience, and communication. I bring analytical and collaborative thinking to help teams align, make informed decisions, and move forward with clarity.

Having lived and worked across six countries, I bring a global perspective grounded in empathy and cultural awareness. My UX background shapes how I ask questions and advocate for the people who encounter a design, recognising that needs and solutions shift across contexts.

Curious how this approach works in practice & how I could support your team?

Reach out on LinkedIn

Skills

Visual storytelling / Brand strategy / Design clarity
Analytical mindset / Collaboration / Experience-led design

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