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ABOUT

Visual craft, guided by insight and empathy

About Linnet_edited.jpg
Design Experience Strategy

I'm Linnet, a senior visual designer based in the Utrecht region. I have over 15 years of experience creating communication, stories, products, and design tools that connect people, purpose, and business goals.

My practice has evolved from hands-on visual design to include strategy across brand, experience, and communication. I bring analytical and collaborative thinking to help teams align, make informed decisions, and move forward with clarity.

Having lived and worked across six countries, I bring a global perspective grounded in empathy and cultural awareness. My UX background shapes how I ask questions and advocate for the people who encounter a design, recognising that needs and solutions shift across contexts.

Curious how this approach works in practice & how I could support your team?

Reach out on LinkedIn

SKILLS

Visual design / Visual storytelling / Art direction / Brand strategy 
Design management / Design systems / UX design

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